You buy something for 100 and sell it for 200. On paper you are delighted with a 100% profit. In reality, you may already be running into a loss, not just on this transaction but on the customer, the vendor or even the market segment as a whole.

The problem is simple. Businesses often look at selling price minus purchase price and call that profit. But in a real business environment, cost is far more complex. Let us look at where the illusion of profit disappears.

Tuhund Crisis Management Module is one of the least used modules in Tuhund and less known to customers. This is probably because risk management is not a priority for many. It is quite a strong and a very useful module, if business continuity is your priority.