Enterprise software buyers are often told they can “have it all” by combining an ERP system with a separate CRM. On paper, this sounds appealing: the ERP handles finance, procurement and operations while the CRM manages leads, opportunities and customer relationships. Vendors promise smooth data flow between the two.
In practice, however, this promise almost never materialises. Integration is either never implemented at all or if it is, the connection is so weak that it delivers very little value. In fact, relying on such integration can sometimes do more harm than good.
This is where Tuhund stands apart. Tuhund is not an ERP with a bolt-on CRM nor a CRM patched into an ERP. It is a truly integrated platform with equal focus on ERP, CRM, HR, Document Management (DMS), Project Management (PM) and more. This strong integration makes a decisive difference.
The Problem With Typical ERP–CRM Integration
1. Integration Often Stays on Paper
Many organisations buy into the ERP–CRM combo but never actually complete the integration. Technical complexity, high costs and shifting priorities mean the project stalls, leaving them with two disconnected systems.
2. Superficial Connections
Even when integration is attempted, it usually means syncing a handful of fields — customer name, contact details, maybe order IDs. The deeper context of transactions, documents, approvals and communications is lost.
3. Data Silos Persist
A CRM entry for an opportunity may never translate properly into an ERP sales order. Finance may not see what sales has promised. Sales may not know if a customer has overdue payments. The so-called integration leaves the organisation still working in silos.
4. False Confidence, Real Damage
Perhaps the most dangerous aspect is that users assume the systems are in sync. They make decisions based on incomplete or outdated information. Promises are made to customers without visibility into stock, capacity or receivables — creating friction and even financial losses.
Real-World Scenarios of Weak Integration
Scenario 1: Double Billing and Embarrassed Apologies
A sales team closes an order in the CRM and assumes it has synced to ERP. Finance does not see it, so when the invoice is raised separately in ERP the system does not link it to the CRM deal. The customer ends up receiving two invoices for the same order. Sales then has to call the customer with an embarrassed apology.
Scenario 2: Stock Promises That Cannot Be Kept
A salesperson checks the CRM and sees that a product is marked as available. They confirm delivery to the client. Unfortunately, the ERP has the actual stock information — and the item is out of stock. The order goes into backlog, damaging trust with the customer and forcing the company to expedite costly shipments.
Scenario 3: Projects Running Blind
A services company uses CRM to manage opportunities and ERP for billing. A large contract is signed, but because the project management module is not integrated, delivery teams do not see the full scope. Tasks are assigned late, deadlines are missed, and billing milestones slip. What looked like a smooth handover on paper results in operational chaos.
Scenario 4: Finance Left in the Dark
CRM users close deals aggressively at month end to meet targets. Management celebrates, but finance in ERP sees no matching orders or invoices. Cash flow planning is distorted because what CRM shows as “closed” has not yet translated into billable revenue in ERP.
These are not isolated incidents. They are the direct result of weak integration, and they show why separate ERP and CRM systems often fail businesses.
Why Integration Matters More Than Ever
In today’s business environment no department operates in isolation:
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Sales commitments affect production planning and procurement
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Project progress determines billing and cash flow
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HR availability impacts delivery schedules and customer satisfaction
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Finance needs real-time visibility across all functions to ensure compliance and cash management
When ERP and CRM are separated, even the best integrations cannot achieve the seamless flow of information that modern organisations need to compete.
The Tuhund Approach: Integration by Design
Unlike systems that try to glue ERP and CRM together, Tuhund was designed from the ground up as a holistic platform. ERP, CRM, HR, DMS, PM and other modules are equally strong and tightly connected.
1. ERP + CRM as One
From opportunity to quotation to order to invoice to payment — the flow is continuous. There is no duplication, no syncing and no risk of mismatched records.
2. Depth in Every Module
CRM is not an afterthought. It offers lead tracking, opportunity management, activity scheduling and customer history — fully integrated with the operational backbone of ERP.
3. HR, Projects and DMS Included
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HR data such as employee availability connects directly to project and service planning
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Document Management ensures that proposals, contracts and compliance records travel with the transaction
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Project Management links tasks, costs, timesheets and billing seamlessly
4. One Record of Truth
Every department works on the same dataset. Update a customer’s credit terms and sales, finance and service all see it instantly. This eliminates confusion and strengthens decision making.
The Benefits of Strong Integration
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Faster Decisions – Management sees the whole picture at once: sales pipeline, ongoing projects, receivables, payables and HR availability
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Greater Accountability – Every entry is traceable across modules. Audit readiness is built in
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Improved Customer Service – Sales and support teams have access to order history, financial status and project updates at their fingertips
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Lower IT Burden – No middleware, no duplicate databases, no constant troubleshooting of sync jobs
Conclusion
The idea that an ERP can be bolted to a CRM and magically work as one is a myth. In most cases, the integration is superficial, unreliable and damaging when businesses depend on it.
Tuhund is different. With equal focus on ERP, CRM, HR, DMS, PM and more, it delivers a platform where integration is not an afterthought — it is the foundation. The result is an organisation that truly works as one, powered by a system that truly works as one.
That is the Tuhund difference.
