The Brand Performance Report provides a comparative analytical view of sales performance across brands within TUHUND. The report is designed to help organisations analyse brand-wise sales contribution using both tabular and graphical representations.
The report supports comparative analysis across brands while allowing users to filter data based on product categories, invoice and sales order stages, currencies and reporting periods.
The report combines brand-wise contribution analysis, percentage-based comparison and graphical visualization to provide operational and management-level brand performance visibility.
The report can be accessed through:
Sales → Reports → Brand Performance Report
The report may also be accessed by toggling the Countries utility button from the Branch Performance Report.
Purpose of the Report
The report is used to analyse brand-wise sales contribution, compare brand performance and monitor sales distribution across different product and operational segments.
It also supports further drilldown into detailed product-level sales analysis for individual brands.
The report is commonly used by sales managers, regional managers and management teams.
Report Interface
The report interface contains the following sections:
|
Section |
Description |
|
Entity Selection |
Filters report by organisation, company or branch |
|
Show Selector |
Filters report by business category |
|
Commercial Invoices Selector |
Filters invoice status |
|
Sales Orders Selector |
Filters sales order status |
|
Limit To Selector |
Filters report currency |
|
Period Selector |
Defines reporting period |
|
Show Free Dates |
Enables custom date-range selection |
|
Report Table |
Displays comparative brand performance data |
|
Graphical Charts |
Displays visual performance representation |
|
Utility Buttons |
Opens related comparative reports |
|
Export Button |
Exports report data |
|
Print Button |
Prints the report with charts |
The ENTIRE ORGANIZATION selector functions similarly to other sales reports and allows users to generate reports for selected organisations, companies or branches based on access permissions.
Show Options
The Show selector controls which business categories are included within the report.
Available options include All, Products/Spares & Accessories, Products, Spares & Accessories, Services and Others.
This allows users to analyse brand performance across different business segments and operational categories.
Commercial Invoice and Sales Order Options
The Commercial Invoices selector filters report data based on invoice status. Available options include Completed & Closed, Approved and Exclude.
The Sales Orders selector filters report data based on sales order status. Available options include Created, Approved, Forwarded, Delivered and Exclude.
These filters allow users to analyse brand performance across different transaction and operational stages.
Currency Filtering
The Limit To selector allows users to filter report values by currency.
This enables organisations to analyse performance using selected currency representations and regional financial views.
Period Selection
The Period selector allows users to define the reporting period for analysis.
The report supports monthly, quarterly and yearly periods along with custom date-range selection through the Show Free Dates option.
Report Structure
The report displays brand-wise comparative performance information using both tables and graphical charts.
The tabular section contains:
-
Brand name
-
Net sales value
-
Percentage contribution
Displayed values represent net sales excluding taxes.
The report also includes:
-
amount-based bar chart visualization,
-
and percentage-based pie chart representation
for comparative brand performance analysis.
Drilldown Behaviour
Brands displayed within the report are clickable.
Clicking a brand opens the Product Sales Reports page for the selected brand, allowing users to analyse detailed product-level sales information including quantities, amounts, projections and related sales breakdowns.
This enables users to move from summary-level brand analysis into detailed product performance monitoring.
Graphical Representation
The report includes graphical analytical charts for visual performance interpretation.
The Brand Performance Report (Amount) chart displays comparative brand sales values, while the Brand Performance Report (Percentage) chart displays percentage contribution share across selected brands.
Utility Reports and Integrated Navigation
The report includes utility buttons which provide access to related comparative analytical reports.
|
Utility |
Description |
|
Countries |
Toggles between Country Performance Report and Brand Performance Report |
|
Customers |
Opens Customer Performance Report |
|
Customer / Products |
Opens Customer vs Product Sales Report showing customer-wise product sales analysis |
These utilities allow users to analyse the same comparative sales structure across different business dimensions.
Export and Print Functionality
The Export button exports the currently displayed report data in Microsoft Excel (.xlsx) format.
The Print button generates a printable version of the report including graphical charts and tabular analysis.
The exported and printed output reflects the currently selected filters, reporting period, currency configuration and report view.
Data Representation
The report supports brand-wise comparative analysis along with graphical visualization and percentage contribution tracking.
Displayed information varies depending on the selected filters, reporting period and currency configuration.
Where no data exists, the corresponding report fields may remain empty or display zero values.
Summary
The Brand Performance Report provides a comparative analytical view of organisational sales performance across brands within TUHUND.
By combining configurable filtering, graphical visualization, comparative reporting structures and product-level drilldowns, the report enables organisations to analyse brand contribution, monitor sales distribution and evaluate brand performance across different operational segments.
