The Customer Vs Brand Sales Reports provide a matrix-based analytical view of customer-wise brand sales within TUHUND. The report is designed to help organisations analyse which brands are being purchased by specific customers across different marketing zones and operational segments.
The report presents customer-brand relationships in a comparative matrix format where customers are displayed as rows and brands are displayed as columns.
The report supports both quantity-based and amount-based analysis and enables users to monitor customer purchasing patterns across brands.
The report can be accessed through:
Sales → Reports → Customer Vs Brand Sales Reports
The report may also be accessed through related comparative performance reports.
Purpose of the Report
The report is used to analyse customer-wise brand purchases, compare brand movement across customers and monitor sales distribution across marketing zones.
It is commonly used by sales teams, product managers, regional managers and management teams.
Report Interface
The report interface contains the following sections:
|
Section |
Description |
|
Entity Selection |
Filters report by organisation, company or branch |
|
Show Selector |
Filters report by business type |
|
Sort By Selector |
Defines report sorting |
|
Sort Order Selector |
Applies A–Z or Z–A sorting |
|
Marketing Zone Selector |
Filters report by marketing zone |
|
Display Selector |
Switches between quantities and amounts |
|
Period Selector |
Defines reporting period |
|
Show Free Dates |
Enables custom date-range selection |
|
Report Matrix |
Displays customer-wise brand sales data |
|
Export Button |
Exports report data |
The ENTIRE ORGANIZATION selector functions similarly to other sales reports and allows users to generate reports for selected organisations, companies or branches based on access permissions.
Show Options
The Show selector controls which business segments are included within the report.
Available options include:
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All
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Products
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Spares & Accessories
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Virtual Products
Virtual Products represent non-physical items such as licenses, subscriptions or other digitally delivered products.
Marketing Zone Filtering
The All Marketing Zones selector allows users to filter report data for selected operational or geographical marketing zones.
This enables targeted customer-brand sales analysis across different regions and operational territories.
Sorting and Display Options
The Sort By selector controls report ordering and currently supports sorting by Company Name.
Users may additionally apply A–Z or Z–A sorting order.
The Display selector allows users to switch between:
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Show Quantities
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Show Amounts
This enables the report to function both as a quantity-based movement report and as a monetary sales analysis report.
Period Selection
The Period selector allows users to define the reporting period for analysis.
The report supports monthly, quarterly and yearly periods along with custom date-range selection through the Show Free Dates option.
Report Structure
The report is displayed as a customer-brand comparison matrix.
Each row represents a customer, while each column represents a brand.
The matrix displays quantities or monetary amounts depending on the selected Display mode.
The Total row displays the aggregated total sales values or quantities for each brand across all displayed customers.
This structure enables users to compare customer purchasing behaviour across multiple brands simultaneously.
Export Functionality
The Export button exports the currently displayed report matrix in Microsoft Excel (.xlsx) format.
The exported output reflects the currently selected filters, reporting period and display configuration.
Data Representation
The report supports:
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customer-wise brand analysis,
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quantity-based reporting,
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amount-based reporting,
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marketing zone filtering,
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and comparative matrix analysis.
Displayed information varies depending on the selected filters, display mode and reporting period.
Where no data exists, the corresponding report cells may remain empty or display zero values.
Summary
The Customer Vs Brand Sales Reports provide a detailed matrix-based analytical view of customer purchasing behaviour across brands and marketing zones within TUHUND.
By combining configurable filtering, comparative matrix analysis and flexible display modes, the report enables organisations to analyse brand movement, monitor customer purchasing trends and evaluate sales distribution across multiple operational dimensions.
